FAQ
Matcha
What is the history of matcha?
Is matcha a type of green tea?
What kind of matcha do you offer?
At UnD, we offer the highest quality ceremonial-grade matcha made from first flush (Ichibancha) tea leaves harvested in Uji, Kyoto. Ichibancha is the earliest spring harvest, renowned for its superior umami, aroma, and vivid color. In the future, we also plan to introduce regional matcha from Yame (Fukuoka) and Kagoshima, offering unique flavors and aromas to provide new experiences for matcha lovers.
Why is matcha good for you?
- Catechins → Powerful antioxidants that help prevent aging and lifestyle-related diseases
- L-Theanine → Supports relaxation and enhanced focus
- Caffeine → Provides sustained alertness (unlike coffee’s sharp spike)
- Chlorophyll & Fiber → Aids detoxification and improves gut health
These compounds work synergistically to balance the body and mind, helping enhance your daily performance.
Do you offer organic matcha?
Currently, the matcha we carry at UnD is not organic, but we are considering offering organic matcha in the future. However, it’s important to note that “organic” does not necessarily mean superior in every aspect. Both organic and non-organic matcha have their own unique strengths. For more details, For more details, see the article below.
Which matcha grade should I choose?
Does matcha contain caffeine?
When can I enjoy matcha?
What is the expiration date of your matcha products?
Our matcha products typically have a shelf life of about 12 months from the production date.
We recommend storing them in a cool, dark place and consuming them as soon as possible after opening for the best flavor.
How should I store matcha?
- Transfer to an airtight container after opening
- Store in the refrigerator
- For optimal flavor, consume within one month of opening
*Even unopened, avoid high temperatures, humidity, and direct sunlight by storing in a cool, dark place.
How do I prepare matcha at home?
- Sift about 2g (1 tsp) of matcha through a tea strainer
- Pour 60–70ml of hot water (70–80°C) over the matcha
- Using a chasen (bamboo whisk), quickly move in an "M" shape to create froth
This preparation method enhances flavor and texture. For matcha lattes, add warmed milk or milk alternatives after whisking.
Which matcha is recommended for beginners?
For matcha beginners, we recommend “Rikou”, which has a mellow flavor with little bitterness, making it easy to enjoy.
Tea
What exactly is “tea”? What types of tea are there?
Tea refers to beverages made from the leaves of the Camellia sinensis plant. Depending on how the leaves are grown, harvested, and processed, different types emerge.
- Green tea (e.g., sencha, kabusecha, gyokuro) – unoxidized, fresh, and grassy.
- Hojicha – roasted green tea with a toasty flavor.
- Genmaicha – green tea blended with roasted brown rice.
- Black tea – fully oxidized, robust, and malty.
- Oolong tea – partially oxidized, offering a balance between green and black tea.
- Matcha – powdered green tea made from shade-grown leaves.
- Bancha – coarser green tea harvested later in the season.
- Herbal teas – infusions made from herbs, flowers, or fruits (technically not “tea”).
What kinds of teas do you offer?
We offer a variety of Japanese teas including:
- Wakocha
- Hojicha (including hojicha lemongrass and hojicha chamomile)
- Kabusecha
- Genmaicha
- Matcha (covered in detail in a separate FAQ)
What is special about UND’s teas?
At UND, we carefully select teas that reflect the richness of Japan’s natural environment and the craftsmanship of its producers.
Our Japanese teas, including green tea and hojicha (roasted tea), are made from organic tea leaves cultivated at the foot of Mt. Aso in Kumamoto.
Grown in volcanic ash soil and nourished by pure spring water, these teas deliver a mild, aromatic flavor that gently soothes both body and mind.
What types of tea products does UND currently offer?
Currently, UND offers only tea bags.
However, we plan to expand our selection in the near future to include loose leaf teas as well, allowing you to enjoy a wider variety of tea experiences.
Do your teas include organic products?
Yes. Our green teas and hojicha are organically grown at the foot of Mt. Aso in Kumamoto.
All teas are pesticide-tested for safety and quality.
What about caffeine in your teas?
Matcha and sencha contain caffeine, but their effects are milder than coffee, thanks to the relaxing properties of theanine.
We recommend limiting intake before bedtime or for those sensitive to caffeine.
Hojicha and Japanese black tea have lower caffeine levels and can be enjoyed anytime.
Children and pregnant women can usually drink these teas safely, but individual health conditions may vary, so consult a doctor if concerned.
What is the expiration date of your tea products?
Our tea products generally have a shelf life of about 18 months from the production date.
To maintain freshness, please store them in a cool, dry place away from direct sunlight and humidity.
How do I prepare tea at home?
To prepare tea at home, follow these guidelines for each tea type. For hot preparation, use the specified water temperature and steeping time. For cold brew, place one tea bag in 500 ml of cold water and shake well for about 30 seconds.
| Tea Type | Amount of Water | Temperature | Brewing Time |
|---|---|---|---|
| Hojicha Tea bag (5g) | 200 ml (7 fl oz) | 85–95°C (185–203°F) | Steep for 30 seconds. Adjust time to taste. |
| Genmaicha Tea bag (5g) | 200 ml (7 fl oz) | 90–95°C (194–203°F) | Steep for 30 seconds. Adjust time to taste. |
| Wakocha Tea bag (5g) | 200 ml (7 fl oz) | 90–95°C (194–203°F) | Steep for 30 seconds. Adjust time to taste. |
| Kabusecha Tea bag (5g) | 200 ml (7 fl oz) | 70–80°C (158–176°F) | Steep for 1 minute. Adjust time to taste. |
| Cold Brew (all teas) | 500 ml (17 fl oz) cold water | Cold | Shake well for about 30 seconds. |
How much tea can I brew with one tea bag?
Each tea bag brews approximately 4 cups (200ml each), totaling 800ml.
Our tea bags contain a larger amount of tea leaves (5g to 6g), so you can enjoy a richer, fuller flavor and more tea per bag compared to typical tea bags.
Which teas are recommended for beginners?
For Japanese tea beginners, the popular “Yabukita” kabusecha is a great choice, offering a familiar taste loved in Japan.
Additionally, fragrant genmaicha and gentle hojicha are popular daily picks and pair well with wagashi, chocolate, and fruits.
Bakery
What is Almond Milk Bread?
Our signature Almond Milk Bread is a special creation inspired by Japan's high-end Shokupan culture, crafted with our unique recipe.
The dough is made with up to 75% almond milk, heavy cream, and water, using only carefully selected, safe, and secure ingredients like organic flour.
Completely additive-free and handmade, this bread offers lower fat and calories compared to those made with cow's milk, while being rich in minerals and vitamins.
The result is a naturally sweet, mellow, and fluffy loaf with a richness reminiscent of brioche rather than ordinary bread.
Its beautifully square shape, soft texture, and healthy profile make it a standout favorite.
How To Eat Well
Please enjoy the taste that changes with time.
DAY 1
The aroma and delicate texture only freshly baked can provide. It can be served raw or toasted.
DAY 2
On the second day, it becomes more moist and settled, and sweeter. It can be served raw or toasted.
AFTER 3 DAYS
After the third day, please toast it to make it crispy on the outside and chewy on the inside.
How to Preserve
To preserve any leftovers after day 3, simply wrap the individual slice with plastic wrap or bag to freeze. Defrost and toast to serve.
Do your products contain allergens?
Where can I find ingredient information?
How long do your products last?
Our products stay fresh for up to 4 days at room temperature and can be stored frozen for up to 2 weeks.
| Product | Room Temp | Frozen |
|---|---|---|
| Almond Milk Bread | 4 days | Up to 2 weeks |
| Melon Bread | 4 days | Up to 2 weeks |
| Cookies | 4 days | Up to 2 weeks |
When do you ship your bakery products?
At UnD, our breads and pastries are handmade with care using only the finest ingredients. As each item is made to order, we do not offer same-day shipping.
Typically, orders are baked 2 to 3 days after the order is placed and shipped out on the same day. For addresses within New York State, delivery usually occurs the day after production. For other states, delivery times may vary depending on the distance. If delivery takes more than three days, we recommend lightly toasting the bread for the best taste.
Orders placed before 10:00 PM EST can generally be delivered within 3–4 business days upon request. Please note that non-bakery items are typically shipped 1 to 2 days after the order date.
Wholesale
Do you offer matcha wholesale?
- 1kg, 3kg, and 5kg bulk packages
- Larger quantities available upon request
- Private label (OEM) options available
Do you offer tea wholesale?
- Hojicha powder
We plan to expand our selection to include other tea leaves and tea bags in the future.
Do you offer bakery wholesale (shokupan, melon pan)?
Please contact us here for inquiries.
How can I place a wholesale order?
Please note: wholesale pricing and conditions require a password.
Contact us here to request access or place an order.
Wholesale SiteShipping
Where do you ship your products?
Currently, we ship bakery products (such as breads and pastries) within the lower 48 states of the United States only. For non-bakery items, we offer global shipping.
When do you ship your products?
Our breads and pastries are handmade to order. Typically, bakery orders are baked 2–3 days after the order is placed and shipped the same day.
Delivery within New York State usually takes one day after shipping, while other states vary depending on distance. If delivery takes more than three days, we recommend lightly toasting the bread for the best taste.
Orders placed before 10:00 PM EST can generally be delivered within 3–4 business days upon request. Non-bakery items usually ship 1–2 days after the order date.
Do you have a physical store?
UnD is an online-based brand. Local pick-up is available in Domino Park (Williamsburg, Brooklyn) upon request after purchase.
For bakery items, we will notify you by email regarding the pick-up date and time to ensure you receive freshly baked goods. Typically, pick-up is scheduled 1–3 days after the order is placed.
Return Policy
What is your return policy?
We strive to deliver high-quality products and accept returns for defective items as well as returns due to customer preference, provided the following conditions are met:
- The item must be unused and in its original packaging.
- Returns are accepted via mail only.
- For returns due to defects, we will cover the return shipping costs. For all other returns, the return shipping fees are the responsibility of the customer.
- Refunds will be processed within 10 business days after the returned item is received by us.
If you wish to return an item, please contact us within 14 days of receipt. We will provide instructions for returning the item.
Exchanges:We currently do not accept exchanges.
Thank you for your understanding and cooperation.