FAQ
Matcha
What is the history of matcha?
The roots of matcha trace back to 9th-century China (Tang dynasty) with the tencha culture, which was introduced to Japan during the Kamakura period. Zen monks began using it in spiritual practice, giving birth to Japan’s matcha culture. By the Muromachi period, the tea ceremony was formalized, and matcha became cherished by samurai and the upper class as a symbol of aesthetics, etiquette, and spiritual refinement. Today, matcha’s thousand-year tradition is globally recognized as a sophisticated and healthy superfood.
Is matcha a type of green tea?
What kind of matcha do you offer?
UnD works with Japanese matcha from Uji and Yame, certified organic matcha from Iga, and blends selected for traditional preparation, lattes, and baking. The collection includes ceremonial blends, single-cultivar matcha, koicha-grade matcha, and Daily Matcha. Each product identifies its confirmed origin, cultivar, and intended preparation.
Why is matcha good for you?
Matcha contains naturally occurring compounds including catechins, L-theanine, caffeine, chlorophyll, and fiber. Their amounts vary by cultivar, harvest, serving size, and preparation.
Matcha is a food and beverage, not a treatment or prevention for any disease. If caffeine or another dietary component is a concern, consult a qualified healthcare professional.
Do you offer organic matcha?
Yes. Our collection includes certified organic matcha from Iga. Organic certification applies to the specific product; not every matcha in the collection is certified.
Organic and non-organic matcha can each be selected for different origins, cultivars, flavor profiles, and uses.
Stone-milled vs Machine-Milled Matcha: What’s the Real Difference?
High-quality matcha can be made not only with traditional stone milling but also with modern machine mills. Each method has its own benefits, which affect the color, aroma, and texture of the matcha. Whether you’re buying for personal use or looking for options for wholesale, you can find a simple explanation in the article below.
Which matcha grade should I choose?
Does matcha contain caffeine?
When can I enjoy matcha?
What is the expiration date of your matcha products?
Our matcha products typically have a shelf life of about 12 months from the production date.
We recommend storing them in a cool, dark place and consuming them as soon as possible after opening for the best flavor.
How should I store matcha?
Unopened:
- Cool, dark place: up to 6–12 months
- Freezer (airtight): up to 1–2 years. Before opening, let it return to room temperature first to prevent condensation
After opening:
- Transfer to an airtight container and store at room temperature, away from light and heat
- Do not return to the freezer or refrigerator — condensation will degrade the powder
- Consume within 1–2 months for optimal flavor, color, and aroma
How do I prepare matcha at home?
- Sift about 2g (1 tsp) of matcha through a tea strainer
- Pour 60–70ml of hot water (70–80°C) over the matcha
- Using a chasen (bamboo whisk), quickly move in an "M" shape to create froth
This preparation method enhances flavor and texture. For matcha lattes, add warmed milk or milk alternatives after whisking.
What is the difference between Sencha and Matcha?
Both Sencha and Matcha come from the same plant (Camellia sinensis), but their processing diverges after steaming:
Sencha leaves are rolled and dried, which breaks down the leaf cells and allows the flavor to extract easily when brewed with hot water.
Matcha starts as Tencha — leaves that are dried flat, de-stemmed, and then stone-milled into a fine powder. This is why Matcha is whisked directly into water rather than steeped.
Learn more about how matcha is made →Which matcha is recommended for beginners?
For matcha beginners, we recommend "Rikou", which has a mellow flavor with little bitterness, making it easy to enjoy.
Tea
What exactly is “tea”? What types of tea are there?
Tea refers to beverages made from the leaves of the Camellia sinensis plant. Depending on how the leaves are grown, harvested, and processed, different types emerge.
- Green tea (e.g., sencha, kabusecha, gyokuro) – unoxidized, fresh, and grassy.
- Hojicha – roasted green tea with a toasty flavor.
- Genmaicha – green tea blended with roasted brown rice.
- Black tea – fully oxidized, robust, and malty.
- Oolong tea – partially oxidized, offering a balance between green and black tea.
- Matcha – powdered green tea made from shade-grown leaves.
- Bancha – coarser green tea harvested later in the season.
- Herbal teas – infusions made from herbs, flowers, or fruits (technically not "tea").
What kinds of teas do you offer?
We offer a variety of Japanese teas including:
- Wakocha
- Hojicha (including hojicha lemongrass and hojicha chamomile)
- Kabusecha
- Genmaicha
- Matcha (covered in detail in a separate FAQ)
What is special about UND’s teas?
At UND, we carefully select teas that reflect the richness of Japan’s natural environment and the craftsmanship of its producers.
Our Japanese teas, including green tea and hojicha (roasted tea), are made from organic tea leaves cultivated at the foot of Mt. Aso in Kumamoto.
Grown in volcanic ash soil and nourished by pure spring water, these teas deliver a mild, aromatic flavor that gently soothes both body and mind.
What types of tea products does UND currently offer?
Currently, UND offers only tea bags.
However, we plan to expand our selection in the near future to include loose leaf teas as well, allowing you to enjoy a wider variety of tea experiences.
Do your teas include organic products?
Yes. We offer select organic Japanese teas, including organic hojicha, kabusecha, genmaicha, and wakoucha products.
Organic status, origin, and testing details vary by product. Please check the individual product page or contact us for wholesale specifications.
What about caffeine in your teas?
Matcha, sencha, hojicha, and Japanese black tea can all contain caffeine. The amount varies by product, serving size, and preparation.
If you are pregnant, serving tea to children, sensitive to caffeine, or managing a health condition, consult a qualified healthcare professional and follow applicable public health guidance.
What is the expiration date of your tea products?
Our tea products generally have a shelf life of about 18 months from the production date.
To maintain freshness, please store them in a cool, dry place away from direct sunlight and humidity.
How do I prepare tea at home?
To prepare tea at home, follow these guidelines for each tea type. For hot preparation, use the specified water temperature and steeping time. For cold brew, place one tea bag in 500 ml of cold water and shake well for about 30 seconds.
| Tea Type | Amount of Water | Temperature | Brewing Time |
|---|---|---|---|
| Hojicha Tea bag (5g) | 200 ml (7 fl oz) | 85–95°C (185–203°F) | Steep for 30 seconds. Adjust time to taste. |
| Genmaicha Tea bag (5g) | 200 ml (7 fl oz) | 90–95°C (194–203°F) | Steep for 30 seconds. Adjust time to taste. |
| Wakocha Tea bag (5g) | 200 ml (7 fl oz) | 90–95°C (194–203°F) | Steep for 30 seconds. Adjust time to taste. |
| Kabusecha Tea bag (5g) | 200 ml (7 fl oz) | 70–80°C (158–176°F) | Steep for 1 minute. Adjust time to taste. |
| Cold Brew (all teas) | 500 ml (17 fl oz) cold water | Cold | Shake well for about 30 seconds. |
How much tea can I brew with one tea bag?
Each tea bag brews approximately 4 cups (200ml each), totaling 800ml.
Our tea bags contain a larger amount of tea leaves (5g to 6g), so you can enjoy a richer, fuller flavor and more tea per bag compared to typical tea bags.
Which teas are recommended for beginners?
For Japanese tea beginners, the popular "Yabukita" kabusecha is a great choice, offering a familiar taste loved in Japan.
Additionally, fragrant genmaicha and gentle hojicha are popular daily picks and pair well with wagashi, chocolate, and fruits.
What is Shincha, and what is Hachiju-hachiya?
Shincha (新茶) means “new tea” — the first tea of the year, harvested in early May. A key moment in this season is Hachiju-hachiya (八十八夜), the 88th night after the traditional start of spring on the Japanese lunar calendar. For centuries, this day has marked the ideal harvest moment. Tea picked on this day is said to bring a year of good health and protection from misfortune.
Bakery
What is Almond Milk Bread?
Almond Milk Bread is the square Japanese shokupan that began UnD in 2024.
Made with almond milk, heavy cream, water, and organic flour, it has a soft crumb, mild sweetness, and an even shape for sandwiches.
The loaf shaped our name and logo. Today, matcha and Japanese tea are at the center of UnD, while bread and pastry remain part of the brand.
How To Eat Well
Please enjoy the taste that changes with time.
DAY 1
The aroma and delicate texture only freshly baked can provide. It can be served raw or toasted.
DAY 2
On the second day, it becomes more moist and settled, and sweeter. It can be served raw or toasted.
AFTER 3 DAYS
After the third day, please toast it to make it crispy on the outside and chewy on the inside.
How to Preserve
To preserve any leftovers after day 3, simply wrap the individual slice with plastic wrap or bag to freeze. Defrost and toast to serve.
Do your products contain allergens?
Where can I find ingredient information?
How long do your products last?
Our products stay fresh for up to 4 days at room temperature and can be stored frozen for up to 2 weeks.
| Product | Room Temp | Frozen |
|---|---|---|
| Almond Milk Bread | 4 days | Up to 2 weeks |
| Melon Bread | 4 days | Up to 2 weeks |
| Cookies | 4 days | Up to 2 weeks |
When do you ship your bakery products?
Bread and pastry are made in small batches. Availability depends on the product and production schedule.
Items appear through partner cafés, events, pop-ups, and occasional online releases.
Shipping or collection details are provided when an item is available.
Wholesale
Do you offer matcha wholesale?
- 1kg, 3kg, and 5kg bulk packages
- Larger quantities available upon request
- Private label (OEM) options available
What is the minimum order quantity for wholesale matcha?
Our minimum order quantity (MOQ) for bulk matcha is 1kg. All orders are shipped in 1kg bags:
- 1kg
- 3kg
- 5kg
- Custom quantities available upon request
- Orders above 3 tons/month welcome — contact us for pricing
Do you offer matcha samples before bulk ordering?
Yes. Our wholesale selection includes matcha and hojicha in 20 g sample pouches.
- Choose any combination of products
- One sample per product in each order
- Sample pricing and ordering follow wholesale access approval
- Shipping is charged at cost
What grades of matcha do you offer for wholesale?
- Ceremonial Uji blends and single-cultivar matcha
- Matcha from Yame and certified organic matcha from Iga
- Koicha-grade matcha and Daily Matcha
- Hojicha powder
Products are selected by origin, cultivar, preparation, and intended use. Current formats, availability, samples, and ordering details are maintained on the wholesale site.
View ProductsWhere does your wholesale matcha come from?
Our current wholesale collection includes products from these Japanese tea-growing regions:
- Uji, Kyoto — ceremonial blends, single-cultivar matcha, and koicha-grade matcha
- Yame, Fukuoka — Yabukita matcha from Yame
- Iga, Mie — certified organic matcha from Iga
Daily Matcha is a premium culinary Uji matcha blend. Each product identifies its applicable origin, cultivar, certification, and intended use.
Learn MoreMatcha OriginsDo you offer private label matcha?
Yes. We offer private label matcha with a minimum order of 1,000 units.
- 40g screw-top cans in silver, gold, or black (fill quantity flexible, up to 40g)
- You provide the label design — we handle printing, filling, and sealing
- Custom quantities above 1,000 units available
Contact us to start your private label order.
Do you ship wholesale matcha internationally?
Yes. We have shipped wholesale matcha to customers across the world, with over 30 tons delivered annually.
- Shipping via DHL at competitive international rates
- Delivery track record spanning the Middle East, Asia, Australia, North America, South America, and Europe
- Export documentation including certificates of origin and health/sanitary certificates
- JAS organic certification available for applicable products
Do you offer tea wholesale?
- Hojicha powder
We plan to expand our selection to include other tea leaves and tea bags in the future.
Do you offer bakery wholesale (shokupan, melon pan)?
Please contact us here for inquiries.
How can I place a wholesale order?
Wholesale pricing, sample pricing, and ordering become available after wholesale access is approved.
Contact us here to request access or place an order.
Wholesale SitePop-ups, Catering, and Collaborations
Can UnD host events or pop-ups?
Yes, we can. We offer a wide range of Japan-themed bread products, matcha, and tea. We're happy to make tailored proposals based on your needs.
Please see our past events for reference.
Do you offer catering services?
Yes, we do. We provide catering for events with a variety of handmade Japanese baked goods, including almond milk bread, melon pan, and more.
We can customize menus to match your occasion, whether it's a private gathering, corporate event, or special celebration.
Please note: Orders must be placed at least one week in advance.
Do you offer collaborations?
Yes, we can offer more than just events and pop-ups. With in-house tools such as silkscreens and laser printers, we can create collaborative products and unique experiences tailored to your brand.
How can I inquire about collaborations, catering, events, or pop-ups?
Please fill out the inquiry form on our contact page below to get in touch with us regarding collaborations, events, or pop-ups.
Shipping
When will pre-order items ship?
Paper Tube Matcha is expected to begin shipping during October 2026. Drinking Heals pre-orders are expected to begin shipping between late September and early October 2026. Payment is collected at checkout. Orders containing pre-order items ship together once all items are ready, and we’ll email you when the exact shipping date is confirmed.
Where do you ship your products?
Currently, we ship bakery products (such as breads and pastries) within the lower 48 states of the United States only. For non-bakery items, we offer global shipping.
When do you ship your products?
Our breads and pastries are handmade to order. Typically, bakery orders are baked 2–3 days after the order is placed and shipped the same day.
Delivery within New York State usually takes one day after shipping, while other states vary depending on distance. If delivery takes more than three days, we recommend lightly toasting the bread for the best taste.
Orders placed before 10:00 PM EST can generally be delivered within 3–4 business days upon request. Non-bakery items usually ship 1–2 days after the order date.
Do you have a physical store?
UnD is an online-based brand. Local pick-up is available in Domino Park (Williamsburg, Brooklyn) upon request after purchase.
For bakery items, we will notify you by email regarding the pick-up date and time to ensure you receive freshly baked goods. Typically, pick-up is scheduled 1–3 days after the order is placed.
Return Policy
What is your return policy?
We strive to deliver high-quality products and accept returns for defective items as well as returns due to customer preference, provided the following conditions are met:
- The item must be unused and in its original packaging.
- Returns are accepted via mail only.
- For returns due to defects, we will cover the return shipping costs. For all other returns, the return shipping fees are the responsibility of the customer.
- Refunds will be processed within 10 business days after the returned item is received by us.
If you wish to return an item, please contact us within 14 days of receipt. We will provide instructions for returning the item.
Exchanges:We currently do not accept exchanges.
Thank you for your understanding and cooperation.