Hojicha Powder
Roasted Green Tea
Hojicha Powder
Roasted Green Tea
Pre-Order
Expected to begin shipping during October 2026. Payment is collected at checkout. Orders containing pre-order items ship together once all items are ready. We’ll email you when the exact shipping date is confirmed.
Japanese green tea, roasted at high temperature and milled into a fine hojicha powder.
The leaf sets the depth and clarity of the roasted aroma. High heat reduces part of the caffeine, softens bitterness and astringency, and develops notes of toasted grain and nuts.
Deep roasted aroma; gentle sweetness
Reduced caffeine through high-temperature roasting
Fine powder for tea, milk, pastries, and desserts
Hot water gives a direct roasted cup. Milk softens the remaining bitterness. The powder can be used directly in dough, creams, and desserts.
Details
Tea: Japanese green tea
Style: hojicha powder
Roast: high temperature
Form: finely milled
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Tea, Transformed by Fire
The Aroma of Roasting
Hojicha begins as green tea. High-temperature roasting changes its balance. Fresh vegetal notes recede; bitterness and astringency soften; toasted grain, nuts, and gentle sweetness come forward.
The leaf still determines the result. A clear roasted aroma requires enough flavor to remain present after heat. This powder is selected for that clarity in water, milk, dough, and cream.
Roasting also reduces part of the leaf's caffeine. The result is lower in caffeine than the tea before roasting, but it is not caffeine-free.
One Powder, Many Forms
Finely milling the roasted leaf removes the steeping step. The tea itself remains in the cup or recipe.
With hot water, the roasted aroma is direct. Milk rounds the roast without erasing it. In pastries and desserts, the powder brings flavor and color without a separate extraction.
Drinking Heals
We present Japanese tea and matcha as part of the Drinking Heals collection. In Japan, IPPUKU describes a brief pause—sometimes with tea, sometimes with a cigarette. Drinking Heals reimagines IPPUKU through Japanese tea. Inspired by the familiar warning “ Smoking Kills ” , it proposes another message: “ Drinking Heals .” A moment once associated with tobacco becomes a quiet ritual of water, tea, and time.
Learn MoreDrinking HealsRelated Products
More matcha and Japanese tea selected for different preparations and flavor profiles.
