We present Japanese tea and matcha as part of the  Drinking Heals  Collection.
In Japan, there is a unique cultural practice called IPPUKU  —a quiet moment to reset the body and mind by drinking a cup of matcha or tea, and sometimes by  smoking a cigarette. This project reinterprets IPPUKU  in a contemporary context, bringing together two seemingly unrelated worlds—tobacco and Japanese tea—in an unexpected way, and inviting us to reflect on our habits.

IPPUKU  is more than just a break; it’s a small ritual that restores balance to both mind and body. We became fascinated by the roles that  smoking a cigarette  and drinking matcha or tea play in this ritual—different acts performed in the same spaces, for the same purpose of resetting. Yet, while  smoking  harms health, drinking matcha or tea nurture it. These two acts share a purpose but stand at opposite ends of the health spectrum. To express this contrast between their commonality and opposition, we adopted the theme “ Drinking Heals ” in response to the well-known tobacco warning  “ Smoking Kills ” , and designed Japanese tea and matcha packaging that deliberately evokes the look and feel of cigarette boxes. This collection builds a unique identity and design language that captures both the parallels and the contrasts between these two worlds.