We present Japanese tea and matcha as part of the Drinking Heals Collection. In Japan, there is a traditional practice called IPPUKU —a brief moment to reset the mind and body, often by drinking a cup of matcha or tea, and sometimes by smoking a cigarette. This project reinterprets IPPUKU in a modern context, presenting Japanese tea in cigarette-style packaging as an artistic and mindful alternative. Inspired by the familiar tobacco warning “ Smoking Kills ” , we propose a new message: “ Drinking Heals ,” positioning Japanese tea as a beautiful and healthy ritual.
Grown in the rich volcanic soils of Aso, Kumamoto, this organic hojicha is crafted from carefully selected young tea stems. Slow-roasted using a traditional method, it reveals a rich, chocolate-like aroma and smooth, mellow sweetness. Naturally low in caffeine, it’s ideal for relaxing after meals or unwinding in the evening.
Brewing
Hot Brew Instructions 1 Tea bag Water : 200ml Temperature : 85-95°C(185-203°F). Brewing Time : Steep for 30 seconds. Adjust the time based on your desired strength.
Cold Brew Instructions 1 Tea Bag (In to a bottle) Cold water : 500ml Shake well for about 30 seconds.