Kabusecha
Organic



Kabusecha
Organic
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Drinking
Heals
We present Japanese tea and matcha as part of the Drinking Heals Collection. In Japan, there is a traditional practice called IPPUKU —a brief moment to reset the mind and body, often by drinking a cup of matcha or tea, and sometimes by smoking a cigarette. This project reinterprets IPPUKU in a modern context, presenting Japanese tea in cigarette-style packaging as an artistic and mindful alternative. Inspired by the familiar tobacco warning “ Smoking Kills ” , we propose a new message: “ Drinking Heals ,” positioning Japanese tea as a beautiful and healthy ritual.
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